Starting your own freelance business can be incredibly exciting.
This is it!
This is the moment you’ve been waiting for.
You’re branching out on your own, to start your own gig.
With that being said, you’ve also got your work cut out for you.
From this point onward, it’s going to be crucial that you put in some serious legwork to get your business up and running so that you can enjoy profitability and long-term success.
And this all comes down to marketing.
Marketing is really the key to making your business grow.
And in this blog post, you’re going to learn 5 proven ways to start marketing your freelance business today.
1. Get On Social Media
There are all kinds of social media platforms that you can use to market your business.
And depending on your business, you may want to focus on one or two different specific platforms to get the process started.
For best results, you can usually get really serious about one particular social media platform, until you’ve mastered it and honed your plan.
Then, you can expand to conquer other areas.
You could use Facebook, Instagram, LinkedIn, Snapchat, Pinterest, or any number of other platforms.
They all boast their own strengths and weaknesses.
2. Publish Blog Posts
Blog posts are excellent marketing tools, especially if you plan to sell products or services online.
The thing about blog posts is that they help you to increase your website’s domain authority.
They also help you to drive organic SEO traffic to your blog, which could help to bring more customers through your door.
If you enjoy writing, and love to talk about your business—this could be a fantastic marketing tool for you.
3. Use YouTube
YouTube is an awesome marketing tool.
You can create videos about your niche to help people make their lives better.
You could also offer a free download to get people to join your email list.
YouTube literally has a worldwide reach.
Plus, it’s undoubtedly popular. This could be a fantastic way to help you market your business.
If you tend to be handy with a video camera, and/or if you tend to be really good at speaking into the camera and/or editing video, then YouTube may be the perfect marketing platform for you.
4. Create A Podcast
Podcasting is becoming more and more popular as more and more people tune in to listen to their favorite episodes on a regular basis.
(Just look at how popular the Joe Rogan Experience has become!)
People listen to podcasts while they work out, while they drive to work, while they travel, and even sometimes while they’re working.
You can start a podcast for free using a service like Anchor.fm.
Just launch the app and start recording yourself talking about the stuff you love and enjoy—stuff that’s relevant to your business.
You can literally start a podcast using nothing but your phone!
And if you want to get really fancy with it, you could even buy yourself an inexpensive microphone to capture high-quality audio.
You never know how your podcast may help other people to make their lives better—and in turn, increase business for your company.
5. Meet Your Customers Where They Are
Let’s say that you’re starting your own pressure washing business.
Now, you come to the point where it’s time to start marketing your pressure washing business.
Where should you start?
Well, the answer is simple.
You should always start where your customers are spending the most time.
For example, if you know that your target customers are probably looking for information on YouTube, then start there.
If you know that your ideal target customer is probably joining Facebook groups to find answers to their problem, then start there.
It’s really all about meeting your target customer where they are so that you can help them in the here and now—where they need you the most.
There you have it.
5 proven ways to start marketing your freelance business today.
Equipped with this information, you now have what it takes to grow your business, increase your profitability, and achieve success.
You’ve got this.
Now get out there and make it happen.