Do you own a local small business? Congratulations! Local small businesses contribute more to the economy and the community more than you think. Because of this, 57% of respondents in a survey stated they shop at local businesses. Unfortunately, you’re often competing with other businesses to gain clients — and that competition usually includes big-box names.
Fortunately, local SEO encompasses strategies to target your local market. But why should you invest in local SEO? Here’s what it offers local small businesses.
Better Target Your Audience
With local SEO, you do more than target customers in your area. You’re creating helpful content that will attract local customers in your niche.
This is important because some people are trying to rank their local vintage shop while other businesses are trying to rank their dental clinic — the vintage store and dental clinic are likely trying to attract different audiences.
How do you gain more local customers online? High-quality content attracts prospective customers to your website and social media. If you’re not sure where to start, this product and other SEO services can help you boost your online visibility within your local region.
With that being said, local SEO has the power to increase foot traffic. Your website and social media never close. Customers can find essential information about your business at the click of a button. And when you use local SEO and optimize for specific keywords, your business will appear higher on Google search engine results.
In addition, your website and social media act as salespeople. Your audience can read and watch your educational content, deciding if they want to support your business even before setting foot in your shop. If you’re not sure where to start, an SEO business can help you create content your customers will love.
Convenient and Effective Sales Pitches
Have you been hiring salespeople to try and generate sales? No longer will you have to worry about that. These days, your customers don’t want to work with a salesperson. They don’t trust salespeople and don’t appreciate high-pressure sales decisions.
Instead, local SEO strategies deliver effective sales pitches. You’re likely already creating content, for both your website and social media. Your website describes your products and services while you announce sales and other important events on social media. You may even blog about important topics in your local region, educating your clientele.
When you create high-quality content, your business will become a figure that your customers trust.
Local Small Businesses Can Benefit From Localized SEO
As a local business owner, you know that attracting foot traffic can be difficult. Fortunately, local SEO offers so much to local small businesses. You’ll not only target customers in your community but will attract them with high-quality content, not intense sales situations. Your content will also educate your customers so they have more trust in you.
If you are not someone who have adequate knowledge about SEO tactics, it is recommended to hire an industry expert. With practically every customer being online 24×7, whether your website rank higher or not in local search results will make or break your small business. A professional SEO service will help you create a healthy backlink profile for your online store, so that it will rank higher in search engine results. This will ultimately improve website visibility and revenue.
What are you waiting for? Use local SEO to get customers into your store! And you can continue reading our blog for more business facts and advice.