Did you know that 38% of people will leave a site and never return if it’s designed poorly? As a business owner, this could be a significant problem for you. You undoubtedly want to avoid losing out on 38% of customers because of an unappealing website.
Don’t stick with a poorly designed website that leads to poor conversion results. Instead, read on to learn how to create a small business website that works for you, not against you.
Optimize Your Site for Mobile
One of the best changes you can implement when building a website is optimizing it for mobile users. About 68% of website visits are done on mobile devices like cell phones and tablets, so catering to these users is wise.
Choose a Relevant Domain Name
Ideally, when creating a business website, the domain name will be as close to your business name as possible. This makes it easy for people to find your site if they know your business.
This also makes it easier for people to trust the site. If it’s a random name, it’s hard to ensure the site is affiliated with your company. This could result in a loss of sales if people are hesitant to share their data.
Fill It With Good Content
A website is only as good as the content it contains. So if you want the best business website possible, it’s crucial to outfit it with professional content that keeps SEO practices in mind.
This will make it more likely for your site to show up at the top in searches, driving more people to your site. You can view more of the benefits of professional website content writing here.
Offer Easy Navigation
Every small business website should offer users an easy way to navigate back to the home page. This prevents people from getting lost on the site if they end up several pages from their original destination.
Another important factor to keep in mind is your business contact information. This information should always be at the forefront. If people have to hunt for it, it’s likely they won’t take the time to do so.
Keep Readability in Mind
Filling your site with beautiful writing and photos is one thing, but making sure people can actually view these is another.
Try to avoid crazy font or color choices. Instead, opt for an easy-to-read font and colors that complement your brand without overpowering the page.
How to Create a Small Business Website That Sells
When you’re figuring out how to create a small business website, your top goal is always to make sure it sells whatever product or services you offer.
To do that, there are certain things you need to keep in mind as you design and create content for it. This article covered five things to be sure are in tip-top shape. If you follow the advice found here, you should end up with a gorgeous site that represents your business well.
If you liked this article and would enjoy reading more information to help you grow your business, please check out the rest of our site for more!