How to Use Urgency Words in Marketing to Boost Conversions

Creating a perception of scarcity can boost your sales. Learn how to enhance your website’s conversion rate by incorporating words of urgency into your marketing strategy.

1. Using the Right Language

Crafting urgency in your marketing copy doesn’t have to be pushy. Simple expressions and phrases can evoke a sense of urgency and scarcity. These words typically revolve around three factors: time, speed, and feelings of scarcity.

• Limited Time: Last chance, only today, today only, final day
• Speed: Hurry, act now, don’t delay, instant, offer expires soon
• Limited Availability: Last chance, one day left, prices increase tonight, while supplies last, clearance sale, going out of business

2. Contextualize Your Call to Action (CTA) Copy

CTAs play a vital role in any marketing strategy. However, many businesses use clichéd phrases that lack emotion. To create urgency, combine active words with urgent language in your CTAs.

• Examples of Overused CTAs: Buy, join us, sign in, submit, continue reading, subscribe to our newsletter, click here, create an account
• Improved Urgent CTAs: Act now, buy today, get instant access, claim your discount today

3. Personalize Your Offer

Personalization extends beyond using the subscriber’s name. Tailoring suggestions to their preferences and behaviors can significantly boost conversions. Online retailers like Amazon excel in this by displaying products similar to past views or purchases.

4. Utilize Subject Lines and Preheaders

Incorporating urgency into email subject lines can significantly increase open and transaction rates. When crafting email newsletters, focus on two crucial areas: the subject line and the preheader. Mentioning special offers or sales in these sections can entice recipients to open your emails.

5. Incorporate Numbers for Added Urgency

Using data-driven language can resonate with customers and increase conversions. Including numbers in your marketing, such as “#1,” “best-rated,” or “highly-ranked,” can boost credibility and urgency.

By implementing these strategies, you can effectively leverage urgency to enhance your marketing efforts and drive higher conversion rates.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.