For your business to make a lasting impression, you need to create a brand – however, it is never that easy in practice. There are areas where you will have to pay attention to the small details while also keeping the end product in sight. Otherwise, you could find, in a very short amount of time, that you are paying out for a rebrand or an overhaul of your original design. By taking the right steps, however, you will be able to create a brand that stands a better chance of standing the test of time.
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#1 Come up with an attractive design logo
That being said, you are going to have to think up a pleasing design with splashes of color. Your design should most certainly catch the eye but should not come across as garish or undesirable. You will also have to think about the size of your logo as it will undoubtedly have to fit on an array of different-sized items or garments.
Too small, and it could look inconspicuous; too large, and it could look ridiculous. For instance, take the idea of custom hats with your logo embroidered on them. You are going to want the wording to be easily seen, read, and recognizable. However, you will also want the hat to be worn, so it will have to be attractive as well as useful.
#2 Use different methods of application
You will also have to decide how you want to have your logo applied to your items or garments. Of course, for garments, you will have a much larger array of choices. For instance, you would be able to have your logo embroidered either on patches or straight onto the fabric itself.
Or there is also the option of having screen printing which can be in the form of custom-designed templates or individual transfers. However, if you are looking at other products that perhaps have a plastic or metal outer layer, you may be looking more at laser engraving or laser painting to provide a sharp finish to your logo.
#3 Ensuring your logo can be seen
It is vital that your logo or brand will be easily seen. Of course, if you are supplying electrical components or PCBs, your brands and logos will only be seen by those people that deal with the workings of certain products. However, when it comes to clothing and accessories, you will want to have your logo and brand put in an area that can be easily viewed. For instance, the back, front, sleeve, or breast area of a t-shirt or sweatshirt would be good, or the front of a hat or the ankle area of a boot. Having your logo displayed in an area that is not so easily viewed will make your investment hardly worthwhile.
Final thoughts
Although building a brand for your business is an exciting prospect, you certainly don’t want to get carried away with the idea. Your brand and logo should be easily recognizable and attractive to your customer base. You should also think that it is a look that will have to stand the test of time, so you will not want a design that will look out of place a few short years down the line.
