Did you know that over 80 percent of young adults consider themselves selfie-takers?
While selfies may have taken the world by storm, that shouldn’t put you off from investing in business headshots. In fact, headshots are much more important today than most people realize.
Are you wondering why it’s worth your hard-earned cash? Keep reading to learn all about the three reasons why good headshots are important for business.
1. It Humanizes Your Business
Let’s face it, most people don’t enjoy doing business with a cold corporation. People are much more likely to warm up to your brand if you invest in corporate headshots. This allows them to put a face to the name and see your brand as more than a money-making machine.
Simply put, you can’t have personal branding without the personal part of it. You should also think of it in terms of connection. Just as you would make eye contact with someone you’re speaking to, a photo allows you to facilitate a connection before you even meet in person.
2. It Looks Professional
They say that you can only make a first impression once and that’s absolutely true. The first impression someone makes of you is often hard to shake if not impossible.
This is why it’s a good idea to get it right the first time. Professional headshots are one of the best ways of doing this. After all, anyone who visits your site and is interested in your products or services will click around to learn more about them.
If they see a selfie of someone in their pajamas rather than a photo taken by a professional wearing their Sunday best, then you could lose a lot of potential business.
3. It Shows Off Personality
A picture is worth a thousand words and the same is true of a corporate headshot. Instead of writing out a long bio for each of your employees, you can heighten the ‘About’ page on your website with headshots that speak volumes about each individual’s personality.
It’s true that the eyes are the window to the soul. Of course, the nature of the headshot will depend on your type of business.
A law firm should remain serious but friendly. A daycare, on the other hand, can be silly and fun. When the parents see those photos, they’ll want to sign their child up for daycare right away.
Are You Ready to Take Good Headshots?
Now that you’ve learned about the 3 reasons why good headshots are important for business, you can put your best foot forward. Don’t forget to get headshots for every employee. Why not go the extra mile and have a section of employee pet headshots?
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