Your customers are what keep your lights on and your business afloat. While they may not always be right, their needs, opinions and concerns must be taken into consideration. Keep reading to learn how to improve your customer experience to keep them coming back and doing business with you.
Incentives are a great way to keep customer interest, from the grand opening onward. With the grand opening of your business, you can have a party for the customers and special sales that are only good for that day.
Rewards programs are a great option, especially if you have a lot of regular customers. This way, you get more people coming in and making purchases while also keeping customers happy by occasionally giving them items for free or for a severe discount. There are many ways to keep track of customer rewards, including store cards, punch cards, or apps for their smart devices.
Coupons, though not as prevalent, are still popular. If you do not want to distribute mass coupons to the general community, you can always opt to send them to people who give you their contact information to become a member of your mailing list. This provides an atmosphere of exclusivity and will make your members even more excited to come in and buy from you.
Efficiency Is Key
Nobody likes errors or long processes to do something that should take five minutes, especially not customers. To prevent long waits and mistakes, consider workflow automation to help simplify your tasks. This way, you will minimize errors and you will not have to worry about all of your regular tasks taking up your entire day and a line of people building up as a result. Instead, some of the tasks will be delegated to systems designed to break them down into simpler steps so you can get back to helping more customers.
Customers look for ease of access to the goods and services they want to purchase. However, if the way to get there is complicated and convoluted, they might end up looking elsewhere. Whatever you are selling, make sure that your storefront and signage are attractive to the customer, are not too busy, and are easy to read. If you have a website, make the navigation simple with clear menus and page descriptions. If you have product on the shelf, do not crowd everything together.
Make sure that there is a place for everything and that everything is in its place and constantly stocked when the shelves get low. Labels are your friend. Also, group similar things together. Customers do not want to deal with having to dig for something or go on a scavenger hunt. If nothing else, remember that simple is best and that the design is for the customer’s peace of mind.
Don’t Forget Personalization
Customers love a good personalized experience. There are many ways that you can tailor offers to frequent customers to make them feel extra special that does not involve the mailing list.
Special promo codes can be sent to individual customers for a case by case basis if you prefer, or you can have flash sales where only certain people know about and have to bring proof of knowledge. For example, if you send an email out about a flash sale, you can ask customers to bring a copy of the email on paper or on their smart device so they can get the sale price.
A suggestion box is a good idea if you want to read opinions from the customers. Whether that box is physical or electronic is up to you, but your customers will feel heard, especially if they see their suggestions implemented.
It can be difficult to figure out how to best appeal to your customers, but there is always a way. Keep this article in mind the next time you are looking at ways to get more people in the door and increase customer retention.